Reading Usable Help
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Gordon R. Meyer
You've got 6 seconds
Mashable's Learn How to Cook in 15 Vine Videos should be deeply disturbing to instructional designers, at least at first glance. It's a laughable idea to learn how to make a dish in a six-second or less video. But, after you watch them, many of them are surprisingly useful.
According to Attention Span Statistics, about 12 seconds and 593 words is all you'll get from your average reader. Make the most of it.