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Gordon R. Meyer
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Hidden in plain sight
Do you provide manuals and other documentation resources that nobody seems to notice? For example, one of the most frustrating parts of the writer's job is to receive feedback that "there isn't a way to print the Help," even when there's a "Print This" link on every single page. (Substitute your favorite existing, but missed, feature here.) Jakob Nielsen's column on Selective Attention might tell you why this happens. Not mentioned, though, is that a key strategy for avoiding the problem is to eliminate as much noise (such as boilerplate and unnecessary navigation) as possible.
Posted: November 11, 2012 link to this item, Tweet this item, respond to this item