Curated Help

Sooner or later, someone in your company will notice that there are many groups that produce product-related content. Marketing, for example, writes about the virtues of the product. Support, on the other hand, provides troubleshooting information. And then there's the documentation group, trying to explain how to use the thing. Once this has been noticed, it leads to the bright idea of creating a "portal" where customers can get all of this info at one location. That was a great idea a decade ago, but is it really how people consume information today? Marco Arment's observations about The Daily suggest that content curation is old-world thinking.

Posted: August 13, 2012 link to this item, Tweet this item, respond to this item