Just Google it

Sarah Kessler writes The Google Gap, which is about a study finding that college students use Google search to find everything, but that they're surprisingly poor about searching efficiently. Worse yet, they expect every search engine to work like Google, and thus do even worse when faced with more sophisticated databases.

As search continues to become the primary way that customers utilize your documentation, assumptions about how easily or quickly they'll be able to locate what they're looking for should be challenged. But adding more complex search options doesn't seem to be the answer, either. If it doesn't "just work" they might not even notice, or will likely just go to Google instead.

Posted: July 1, 2012 link to this item, Tweet this item, respond to this item