Will customers pay more for printed books?

John Huntington is the author of Control Systems for Live Entertainment, a leading reference for stage crews. It's a big book (400+ pages) and used copies fetch high prices. Huntington is working on a new edition and wondering if readers might prefer an ebook instead of a printed copy. Rather than guess, he conducted a survey. The results were clear. Not only did the majority of respondents prefer print, they are willing pay a hefty price for the privilege. What would your customers say if you were brave enough to ask?

Posted: March 1, 2012 link to this item, Tweet this item, respond to this item