Reading Usable Help
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Gordon R. Meyer
Will customers pay more for printed books?
John Huntington is the author of Control Systems for Live Entertainment, a leading reference for stage crews. It's a big book (400+ pages) and used copies fetch high prices. Huntington is working on a new edition and wondering if readers might prefer an ebook instead of a printed copy. Rather than guess, he conducted a survey. The results were clear. Not only did the majority of respondents prefer print, they are willing pay a hefty price for the privilege. What would your customers say if you were brave enough to ask?