Sometimes marketing is right

I recently purchased an inexpensive, imported "Thermometer Digital" (sic) and I was struck by how perfectly the packaging and documentation illustrated the gulf between marketing and instructional design.

Above you see the back panel of the box. It provides instructions on how to use the device and they allowed me to accomplish my task very quickly. On the left, is just one section from the user manual I found inside the box. The portion shown is the same information as given on the box, but clearly written from a different perspective. Thank heavens they had someone else write the box copy.

Posted: December 23, 2009 link to this item, Tweet this item, respond to this item