Mini Cooper has some fun with manuals

Abby Klemmer, on the TECHWR-L mailing list, writes about an ad campaign for the Mini Cooper automobile: "Inserted into my current copy of "The New Yorker" I found a clever mini-manual on the Mini Cooper. It's instructional, but with a marketing and tongue-in-cheek twist to it - i.e., "Due to the low profile of the Mini, men over six feet tall should refrain from using the car door as a screen when changing into their swim trunks" along with an accompanying illustration." [...] (The URL in the message was later corrected to http://www.miniusa.com/link/home)

Posted: February 19, 2003 link to this item, Tweet this item, respond to this item